New York --
NRG Energy Inc. (NRG), the largest independent U.S. electricity
producer, bought rooftop solar installer Roof Diagnostics Solar Inc. as
it seeks to capitalize on the growing decentralized power market.
Roof Diagnostics will be re-branded
as part of NRG's existing solar installation unit, Princeton, New
Jersey-based NRG said in a statement today. Terms weren't disclosed. The
475-employee company headquartered in Wall Township, New Jersey will
complement and be rolled into NRG's existing rooftop unit NRG
Residential Solar Solutions that mainly consists of licensed dealers.
Self-generation using solar panels is becoming competitive with the
retail price of power in many states, reaching half of all states by
next year, NRG Chief Executive Officer David Crane said yesterday in an interview.
He outlined plans to accelerate NRG's shift into a more distributed
generation model and the purchase of companies such as Roof Diagnostics.
The shift fits into Crane's vision that the U.S. energy industry is
in the midst of a profound transformation. Producing electricity on
residential rooftops is upending the century-old model that relied on
utilities to deliver power from large generating plants. Instead, NRG is
planning for a network that uses many, smaller generating sites located
close to where electricity is consumed.
"People thought I was crazy," Crane said, about his prediction last
year that these distributed power plants are making the grid
increasingly unnecessary. "Now, almost everyone accepts that it is going
to happen."
NRG already owns large solar farms that sell energy to utilities, and
commercial sites that generate power for businesses. It also delivers
electricity to about 3 million customers through its retail businesses.
Moving into the residential solar market offers the chance to boost
sales to consumers. "The most valuable customers for us are the home
energy customers," where margins are higher, Crane said.
Crane detailed his vision of the evolving energy industry in an annual letter to shareholders
yesterday. A system that relies on building more large solar projects
and wind farms in remote sites would be "an expensive and pointless
white elephant," he said.
NRG foresees "a prolonged period through which the traditional
centralized grid-based power system co-exists with the fast-emerging
high-growth distributed generation sector," Crane wrote. "We are doing
everything in our power to head in that direction."
Copyright 2014 Bloomberg
http://www.renewableenergyworld.com/rea/news/article/2014/03/nrg-buys-installer-roof-diagnostics-in-rooftop-solar-push
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