LONDON --
E-commerce visionary Elon Musk and British punk-fashionista Vivienne
Westwood see eye-to-eye on a new wave in clean energy: You need to find
investors online.
Musk is chairman of SolarCity Corp., a U.S. provider
of solar energy to homes and businesses that plans this year to start
seeking individuals to invest in solar projects via the Internet.
Westwood is backing Trillion Fund, a web platform that seeks cash for
wind and solar plants in the U.K.
On both sides of the Atlantic, clean-energy promoters
are developing crowdfunding websites that promise to overcome investor
skepticism about whether they can earn regular returns. Barely on the
corporate radar three years ago, crowdfunding has mushroomed beyond
social causes, film projects and garage start- ups toward companies with
steady cash flows.
“With clean energy, you’re now seeing characteristics
of actual investments -- specific returns with defined lengths of
payment and professional management,” said Nathaniel Bullard, an analyst
with Bloomberg New Energy Finance in Hong Kong. “You’re not just giving
to money to something you believe in.”
That has attracted the interest of wind and solar
farm developers, who already typically provide performance guarantees or
availability guarantees. It’s also drawn the attention of researchers
and regulators.
Britain’s Financial Conduct Authority is working up
proposals to regulate the market and protect consumers beginning in
April. Bloomberg New Energy Finance holds a seminar on crowdfunding in
New York on April 8
European Scrutiny
The European Commission today said it isn’t preparing
new legislation for the industry. Instead, it will raise awareness,
encourage exchange of industry standards, undertake a study to explore
market developments and establish the European Crowdfunding Stakeholder
Forum that will provide advice. Despite having “real potential,”
crowdfunding has risks, and a large- scale scandal could undermine
confidence and stifle its growth, the report showed.
Across the Atlantic, the U.S. Securities &
Exchange Commission in October proposed measures to regulate the
crowdfunding market with rules set to be completed this year. Many of the funding sites are following Oakland,
California-based Mosaic Inc., which entered into the clean- energy
funding market in 2011. SolarCity, which bought online lending
technology developed by Common Assets LLC, has a green track record with
professional investors: It was the first U.S. company to complete a
securitization backed by distributed rooftop solar assets.
Society Skeptics
Even with this new professionalism in the market, the
green pitch is still being targeted to investors who are simply
skeptical of The System. “We can’t leave this kind of clean investment up to
governments, which are cutting their own debts and are only worried
about winning the next election,” Westwood, who’s sold designer clothing
under her own label for about three decades, said in an interview. “Nor
can we leave it up to investment banks, with their short-term profit
motivations.”
All types will raise $8 billion in 2014, according to
forecasts from Crowd Capital Advisors LLC, up from $5.1 billion in 2013
and $2.7 billion in 2012. In Britain, the websites offer debt or equity
in projects and in companies, with a minimum investment of 5 pounds
($8.40).
British Fundraising
Of the 51.2 million pounds raised in the U.K. last
year, clean energy and environmental projects accounted for almost7
percent, Kieran Garvey, a spokesman from the U.K. Crowd Funding
Association, said.
Trillion and Abundance Generation, another
clean-energy focused platform, both made their first investment last
year. They’re projecting 6 percent to 9 percent returns for investors.
Projects go through reviews by the crowdfunding operators and must meet
certain criteria.
“Investing in large renewable-energy projects through
sites like Abundance and Trillion Fund tends to be less risky than
investing in start-up businesses,” said Liam Collins, senior researcher
at Nesta, a U.K. charity that researches and invests in social programs.
Abundance said it’s currently generating returns of
6.5 percent to 7.5 percent for its solar projects and 8.5 percent to 9
percent on its wind projects. It completed its fastest capital-raising
so far in February, when it obtained 214,000 pounds in four days for a
wind-energy project. Returns of 8.4 percent to 9.3 percent were promised
over its 20-year life.
Dutch Position
In the Netherlands last year, 1,700 Dutch households
raised 1.3 million euros ($1.8 million) in 13 hours to buy shares in a
wind turbine. This has set a precedent which Garvey, from the U.K. Crowd
Funding Association, thinks will be replicated in Britain this year.
Advocates of crowdfunding say it opens up investments
that the public otherwise would have no access to. For the renewables
industry, it provides a new source of capital for smaller projects that
are denied bank financing. Skeptics argue it exposes unwitting investors to high-risk and unproven ventures that they might not fully comprehend.
“Although there is a lot of speculation about what the
first crowdfunding scam will be, the negative stories have been
surprisingly thin on the ground,” according to David Blair, partner and
head of financial regulation at the law firm Osborne Clarke in London.
Westwood, who counts Baywatch star Pamela Anderson
among her close friends, opened her first shop, Let It Rock, on London’s
Kings Road in 1971. Later that decade, she and her partner at the time
outfitted the Sex Pistols, an English punk rock band. In January 2003,
she sent men down her catwalk wearing fake breasts under cashmere
sweaters. She says clean energy won’t be a hit if left to professionals. “We have to start doing it with our own money.”
Copyright 2014 Bloomberg
http://www.renewableenergyworld.com/rea/news/article/2014/03/renewable-energy-crowdfunding-hits-the-runway
No comments:
Post a Comment